Remodeler John Tabor sets up a booth at his first home show and returns to work with 30 leads.
A sales narrative that creates urgency will help overcome consumer inertia.
A Michigan remodelers council helps homeowners research cost ranges for common remodeling projects.
If a current survey is still active, you will be able to participate immediately. New surveys are typically released in the first half of the month.
Find building product information and advice from fellow pros in the roofing, siding, decking, window, and door industry.
Benchmarks help remodelers evaluate their company's performance. Some benchmarks are averages, some represent reasonable targets, still others set thresholds. The danger, however, is that a benchmark that is meaningful for most companies may not be appropriate for some.
The REMODELING benchmark for marketing expenditures is 3% of annual revenue (August 1998), but the fact is most residential remodeling companies don't do any deliberate marketing at all. To complete the vicious cycle, the ambushed remodeler executes a half-baked emergency marketing scheme, which achieves marginal success at best, reinforcing the conviction that marketing is a waste of time and money.
Remodelers find positive client feedback an especially strong motivational tool in a difficult economy.
The housing mortgage crisis is having a deep impact on U.S. homeowners' view of homeownership.
Pine Street Carpenters' annual "100 Wheels Project" strengthens community ties and company spirit.
Gayler Construction forms a community group to help provide cost-effective solar installations.